Thu, Sep 18
|Google Meet
DotBRAND for Consumer & FMCG Companies: The Next Digital Storefront
ICANN’s New gTLD 2026 program gives Indian consumer and FMCG brands the chance to secure their own DotBRAND top-level domain — a digital storefront that builds trust, exclusivity, and direct consumer connections beyond .com. Discover how global examples like .barclays inspire the next wave of market
Time & Location
Sep 18, 2025, 3:00 PM – 4:00 PM GMT+5:30
Google Meet
About the event
Consumer and FMCG companies today compete for attention on marketplaces, social media, and third-party platforms — but they don’t fully own their digital identity. In 2026, ICANN’s New gTLD program reopens, offering Indian brands a once-in-a-decade chance to apply for their own DotBRAND top-level domain.
Imagine customer campaigns running on intuitive domains like shop.brand or drink.brand, with consumers instantly recognizing them as authentic and trustworthy. Global leaders like Barclays have already moved their online presence to .barclays, showing how a DotBRAND can transform digital trust and customer recall.
This webinar, “DotBRAND for Consumer & FMCG Companies: The Next Digital Storefront”, will explore how Indian brands — from FMCG giants to D2C disruptors — can future-proof their marketing, strengthen loyalty, and lead in the DotBRAND era.
What you’ll learn:
🛒 The Digital Storefront – Create campaign-specific domains that resonate with consumers.