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Stand out with a Dot BRAND and redefine your online identity with a Brand Domain Extension. The next phase of ICANN's New gTLD program offers the perfect opportunity to secure a unique New gTLD tailored to your brand. At NewgTLDprogram.com, we simplify the process, offering end-to-end support for your application. Take control of your digital future—apply for your DotBRAND and strengthen your brand’s presence online!
What is DotBRAND New gTLD?
for the first time in history, thousands of BRANDS can now own a proprietary name space
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01
Complete Brand Ownership and Control
A DotBRAND gives you full control over your digital identity—create custom subdomains like shop.brand or support.brand for a seamless, trusted experience.
02
Boosted Trust and Credibility
With a DotBRAND, your customers know they’re engaging directly with your brand—no confusion, no impersonation, just total security and trust.
03
Stand Out and Differentiate
A DotBRAND lets you stand apart from the crowd, making your marketing strategy more powerful and your brand more memorable.
04
Future-Proof Your Brand
A DotBRAND is a smart investment that lets you define your digital strategy, adapt to trends, and scale your presence in a competitive market.
05
Unlock New Revenue Streams
Own your TLD and create new income opportunities—from premium domain sales to exclusive offers—boosting your brand’s bottom line.
Timeline for New gTLD Next Round 2026
Nov 2024
New gTLD Applicant Support Program
ICANN launches the Applicant Support Program to assist eligible applicants, particularly those from underserved regions, in participating in the New gTLD Next Round. This program offers financial aid and guidance, ensuring a more inclusive internet namespace.
April 2025
New gTLD Next Round Applicant Guide Book
The Applicant Guidebook, a comprehensive resource outlining the rules, processes, and requirements for the New gTLD Program, becomes available. It serves as the ultimate reference for applicants preparing their submissions.
Nov 2025
Applicant Support Program - Window Closes
The deadline for the Applicant Support Program marks the end of financial aid applications. Applicants are encouraged to finalize their materials and prepare for the upcoming application window.
April 2026
New gTLD Application Windows Opens
The highly anticipated application window begins! Organizations can submit their applications for their desired gTLD strings. This period is crucial for crafting and submitting a strong application.
July 2026
New gTLD Application Windows Closes
The application window officially closes. No further applications will be accepted. ICANN will begin its evaluation process, reviewing all submissions for compliance and feasibility.
Aug 2026
New gTLD Result Announcement *
ICANN announces the evaluation results, revealing which applications have been approved. Applicants will receive clarity on the next steps for their proposed gTLDs.
*If multiple applicants compete for the same string or if disputes arise, ICANN will announce the contention details and resolution processes. For contention sets requiring bidding, ICANN will outline and communicate the auction procedures.
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