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The Social Blog
All you need to know in Social media, Marketing and Digital trends


The True Cost of Applying for a New gTLD: What $227,000 Doesn’t Cover
Applying for a new gTLD in ICANN’s 2026 round? The $227,000 fee is just the beginning. Learn about the hidden costs—legal, technical, marketing, and more—from the experts at newgtldprogram.com.
Venkatesh Venkatasubramanian
Apr 183 min read
11 views
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How to Pick a Winning New gTLD String in 2026: Real Strategies That Actually Work
Choosing a gTLD string for the 2026 ICANN round? Venkatesh from DotUp shares real strategies to avoid hype and pick a domain extension that actually works.
Venkatesh Venkatasubramanian
Apr 184 min read
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What’s Changed Since the 2012 ICANN New gTLD Round (And What You Shouldn’t Repeat in 2026)
Back in 2012, ICANN ran the first-ever program to let businesses and communities apply for their own domain extensions—called gTLDs. It...
Venkatesh Venkatasubramanian
Apr 183 min read
29 views
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What is the New Generic Top-Level Domain Program? A Comprehensive Guide
What is the New Generic Top-Level Domain Program? A Comprehensive Guide In today’s rapidly evolving digital world, businesses and...
Venkatesh Venkatasubramanian
Jan 204 min read
8 views
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How to Apply for a New gTLD: A Comprehensive Guide to the Process and Benefits
How to Apply for a New gTLD: A Comprehensive Guide to the Process and Benefits by Venkatesh The internet is constantly evolving, and so...
Venkatesh Venkatasubramanian
Jan 204 min read
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What is Dot Brand New gTLD? A Deep Dive into the Future of Brand Identity
Blogpost about What is Dot Brand New gTLD? A Deep Dive into the Future of Brand Identity In a world increasingly shaped by...
Venkatesh Venkatasubramanian
Jan 203 min read
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What is a New gTLD? Understanding the Future of Domain Names
What is New gTLD? Understanding the Future of Domain Names by Venkatesh The internet has always been an ever-evolving space, where...
Venkatesh Venkatasubramanian
Jan 204 min read
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What’s Inside the ICANN New gTLD Application? A Guide for Dot Brand Seekers
If your brand is gearing up for the ICANN New gTLD 2026 Round , this is the blog for you. Securing a Dot Brand like .brandname is a big...
Venkatesh Venkatasubramanian
Nov 25, 20244 min read
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New gTLD Series 2025: A Deep Dive into ICANN’s New gTLD Applicant Support Program (ASP)
The domain industry is on the brink of a significant expansion. With the 2026 round of ICANN's New gTLD Program fast approaching, there's...
Venkatesh Venkatasubramanian
Nov 21, 20244 min read
21 views
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The Road to the Next Round of New gTLDs: What Brands Need to Know Before 2026
The world of domain names and branding is about to change again. In a move reminiscent of the 2012 expansion that introduced over 1,200...
Venkatesh Venkatasubramanian
Oct 24, 20244 min read
7 views
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