NewgTLDProgram.com Blogs

The expansion of the internet namespace through ICANN’s New gTLD Program has enabled global brands to apply for and operate their own...

In a world where customer trust hinges on authenticity and digital consistency, it's easy to assume that owning your own custom top-level...

E.Leclerc is one of the few major retailers in Europe to ditch .com and embrace its own DotBrand TLD — .leclerc. This case study explores how the French supermarket giant is using its custom top-level domain to streamline branding, improve trust, and take control of its digital presence from root to shelf.

Owning a custom top level domain is about to become practical again: ICANN’s next application window opens in April 2026, giving...

ICANN’s long-awaited Applicant Guidebook for the New gTLD Program 2026 is now public. Here's what changed, what matters, and what every...

Applying for a new gTLD in ICANN’s 2026 round? The $227,000 fee is just the beginning. Learn about the hidden costs—legal, technical, marketing, and more—from the experts at newgtldprogram.com.

Choosing a gTLD string for the 2026 ICANN round? Venkatesh from DotUp shares real strategies to avoid hype and pick a domain extension that actually works.

Back in 2012, ICANN ran the first-ever program to let businesses and communities apply for their own domain extensions—called gTLDs. It...

What is the New Generic Top-Level Domain Program? A Comprehensive Guide In today’s rapidly evolving digital world, businesses and...

How to Apply for a New gTLD: A Comprehensive Guide to the Process and Benefits by Venkatesh The internet is constantly evolving, and so...