NewgTLDProgram.com
Why This Matters
The Critical Window You Can't Afford to Miss
The upcoming ICANN New gTLD Program 2026 Application Round presents a significant shift in the domain name ecosystem, allowing entities worldwide to apply for and operate new top-level domains (TLDs). Once the application window closes, ICANN will publish all applied-for strings on what is commonly referred to as "String Reveal Day."
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At this stage, brand owners, governments, community organizations, and existing registry operators face a critical risk: third parties may apply for domain extensions that are identical or confusingly similar to their trademarks, brand identity, geographic names, or sector-specific interests.
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The objection process is the only formal mechanism available to challenge such applications. However, it is time-bound, procedurally complex, and requires early detection and strategic evaluation.
Service Objectives
What We Deliver
A structured, four-phase approach to New gTLD Consulting that minimizes risk and maximizes your chance of a successful application.
Immediate Visibility
Gain immediate visibility into all applied-for TLD strings upon publication​
Strategic Guidance
Receive strategic guidance on whether to proceed with an objection
Conflict Identification
Identify potential conflicts with your brand, trademark, geographic identity, or business interests
End-to-End Management
Successfully file and manage objections within the official ICANN timelines
Scope of Services
Comprehensive Protection
Monitoring & Risk Analysis
Upon String Reveal, DotUp will conduct a comprehensive review of all published applications and perform a structured analysis tailored to the client's interests.
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Systematic scanning of all applied-for strings
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Identification of exact matches, confusingly similar strings, and relevant industry keywords
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Mapping against registered trademarks, brand names, geographic and community-related terms
High Risk — Potential infringement or misuse
Medium Risk — Competitive or strategic overlap
Low Risk — Informational relevance
Objection Strategy & Filing
Where a risk is identified and the client elects to proceed, DotUp will manage the objection process end-to-end.
Determining the appropriate objection ground (Legal Rights, String Confusion, Community, Limited Public Interest)
Coordinating with WIPO and International Chamber of Commerce
Preparing a structured objection draft aligned with ICANN requirements
Filing within prescribed timeline and managing procedural communications
GAC Objection Advisory (Governments)
DotUp supports ccTLD registries and Governmental Advisory Committee representatives by providing structured advisory on identifying and evaluating New gTLD applications that may impact national interests, public policy, or sovereign rights. This includes analyzing applied-for strings against geographic names, regulated sectors, and cultural sensitivities, and advising on appropriate objection grounds where governments or public authorities may have standing.
Process Workflow
Four-Phase Approach
Phase - 1
Pre-Reveal Preparation
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Client onboarding and information gathering
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Identification of key trademarks, brand terms, and strategic keywords
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Setup of monitoring parameters
Phase - 3
Strategic Decision Support
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Consultation with the client to evaluate risks and options
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Determination of whether to proceed with objection(s)
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Selection of appropriate objection grounds
Phase - 2
String Reveal Monitoring
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Immediate analysis of all published applications
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Identification of relevant and potentially conflicting strings
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Delivery of monitoring report with risk classification and recommendations
Phase - 4
Objection Filing & Management
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Drafting and Submission of objection documentation
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Coordination with dispute resolution providers
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Ongoing process management and communication
Key Dates
Timeline
Timelines are directly aligned with ICANN's program schedule.
October 2026
String Reveal Day
​Expected shortly after the close of the application window
Within 3–5 business days
Monitoring Report Delivery
​After String Reveal
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November 2026
Objection Window
Typically opens shortly after reveal and remains open for a limited period (~7 months)
Before deadline
Objection Filing
​To be completed well within the official deadline to avoid last-minute risks
Clients are strongly advised to engage prior to String Reveal to ensure readiness and immediate response capability.
Transparent Pricing
Fee Structure
Aligned with the distinct phases of the service.
Monitoring & Risk Analysis
USD 1,000
One-Time
Covers full analysis of all applied-for strings and delivery of a structured report
Objection & Filing Management
USD 3,000
Per Objection
Covers strategy, drafting, coordination, and submission
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ICANN / Dispute Provider Fee
USD 5,000
Per Objection
Paid directly by the client to the appointed dispute resolution provider
About DotUp
A Decade of ICANN Expertise
DotUp ICANN Accreditation Consultancy is a specialized advisory firm focused on domain name registrars, registries, and ICANN-related processes. With over a decade of experience in the domain name industry, DotUp has supported clients across multiple jurisdictions in navigating complex ICANN frameworks, including accreditation, registry operations, and new gTLD applications.
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Through NewgTLDProgram.com, DotUp provides dedicated consulting services for the upcoming New gTLD round, supporting both applicants and stakeholders impacted by the program.